In 2025, the crypto gaming platform BC.GAME solidified its industry leadership through a series of strategic initiatives.
(Background: BC.GAME Zero Edge Beginner’s Guide + FAQ: 0 HE Tacoback real-time settlement, BC Token tradable; analysis of the 1 billion token distribution following community public letter)
(Additional context: BC.GAME “Stay Untamed” party registration surpasses 1,200 participants, with DubVision and Mari Ferrari headlining the performance)

Table of Contents

• Driving Crypto Growth: A New Growth Paradigm Powered by BC Token
• Brand Upgrade and Official Entry Points: A More Unified Identity System Supporting Token Narratives
• Top-tier Partnership: Contract Extension with Leicester City as an Annual Anchor
• BC.GAME Esports: A Year of Strengthening Lineups and Reuniting the “Twin Stars”
• Cricket Strategy: Dual Narratives of Leagues and Teams Covering Core Regional Scenes
• Exhibitions, Awards, and Licenses: A Year of External Achievements and Regulatory Progress
• Outlook: Deepening Mechanisms, Maintaining Relationships, Stabilizing Boundaries

(This article is a promotional piece provided by BC Game and does not represent the stance of Dongqu, nor is it investment, purchase, or sale advice. Please see the disclaimer at the end of the article.)

In 2025, BC.GAME once again established its leadership in the global crypto iGaming(Crypto iGaming) field. As a leader in the crypto iGaming industry, BC.GAME launched a series of highly anticipated, crypto-centric product updates and mechanisms, creating a clearer new paradigm for the integration of cryptocurrencies and gaming.

The company actively adopted a systematic approach to strengthen its position in the strategically important crypto entertainment market. Centered around BC Token, BC.GAME achieved milestones in airdrops, social mining, supply-side actions, and product mechanisms, while simultaneously improving user entry points and brand recognition—within the same year, making ecosystem narratives and user journeys more closely integrated.

Overall, these factors made 2025 a year of consolidation, growth, and steady development for BC.GAME.

Driving Crypto Growth: A New Growth Paradigm Powered by BC Token

In 2025, BC.GAME’s direction around BC Token was very clear: no longer viewing the token as merely an “activity reward” or “tradeable asset,” but promoting it as a sustainable ecosystem mechanism designed to support long-term reward, participation, and settlement logic. Externally, this means BC.GAME is not just “hosting events,” but building a traceable token pathway.

This year, BC.GAME launched multiple milestone airdrops, expanding the token’s reach to broader on-chain communities and user groups. Notably, BC.GAME initiated an airdrop on Solana, disclosing a distribution scale of 400 million $BC tokens, making it one of the most representative on-chain expansion projects of the year. Subsequently, the platform launched the second phase of social mining, increasing incentives to 1 billion $BC tokens, using longer cycle mechanisms to cover user participation and community co-creation.

On the supply side, BC.GAME disclosed the burning of 250 million BC Tokens. In terms of price, BC Token broke above $0.01 mid-year; compared to the beginning of the year, it increased by 43%, with a market cap exceeding $100 million.

Entering early 2026, BC.GAME further linked tokens with product mechanisms, launching updates such as Zero House Edge (Zero House Edge). In designated BC Originals content, it can realize 100% settlement-based returns with tradable BC Tokens. This milestone shifted the token from a “reward tool” background to a “settlement structure” background, leaving a clearer direction for the next phase of ecosystem narrative.

Brand Upgrade and Official Entry Points: A More Unified Identity System Supporting Token Narratives

As tokens and mechanisms became the main storyline, brand expression required a more unified carrier. In 2025, BC.GAME completed a brand upgrade, updating its logo and visual identity, and adopted “Stay Untamed” as its slogan—making its external expression more aligned with the crypto context and easier to maintain consistency with the token ecosystem narrative.

Alongside the brand update, BC.GAME integrated high-frequency user entry points. The official X and Telegram channels were unified under @bcgame, emphasizing a single access route and secure identification. For a community- and on-chain user-centric brand, clarity of entry points is part of the experience: users can more easily identify official pathways, and access becomes more centralized.

Meanwhile, BC.GAME also appeared at key industry events with its updated brand image, announcing participation in iGB L!VE London and SBC Summit Lisbon, extending online upgrades to offline touchpoints, creating a more consistent external image.

Top-tier Partnership: Contract Renewal with Leicester City as an Annual Anchor

In sports partnerships, one of the clearest signals in 2025 was the renewal with Leicester City. BC.GAME confirmed that its partnership with Leicester City FC (Leicester City FC) would continue through the 2025/26 season, signaling to the market that this was not a one-time exposure but an extension and deepening of the existing relationship.

Beyond this core partnership, BC.GAME also expanded its influence in football across multiple regions. During the year, the brand announced collaborations with Kwara United FC (Nigeria) and O’Higgins FC (Chile), adding more local touchpoints to its cross-market and fan-base collaborations.

In addition to sports and esports, BC.GAME continued to advance partnerships with brand ambassadors in 2025, extending its reach to more specific audiences and communities. Milestones involving Colby Covington, KRASAVA, and Jean Silva were distributed across different stages and markets, providing more direct audience engagement pathways and ensuring that the partnership ecosystem is not solely reliant on sports assets.

BC.GAME Esports: A Year of Strengthening Lineups and Reuniting the “Twin Stars”

Beyond sports partnerships, BC.GAME continued investing in esports through team building as a long-term project. In 2025, BC.GAME Esports achieved several key milestones in lineup and structure. During the year, the team announced the addition of s1mple and electronic, facilitating the reunion of the “CS Twin Stars” in the same team. For fans, this was a very tangible moment: a familiar duo returning to the same environment, bringing emotional resonance and competitive anticipation.

Subsequently, the team continued lineup upgrades, bringing in core members from SAW and appointing TaZ as head coach, completing the coaching staff—making the overall roster more complete, training structure clearer, and team rhythm more sustainable across seasons.

With these milestones, BC.GAME Esports also entered a broader media spotlight. Besides crypto and iGaming industry media, more esports-focused outlets began to pay attention and report, turning team building into another ongoing discussion point outside its original circle.

Cricket Strategy: Dual Narratives of Leagues and Teams Covering Core Regional Scenes

In regional sports markets, cricket requires a more complete narrative structure. By the end of 2025, BC.GAME advanced its partnership with Abu Dhabi T10 (Abu Dhabi T10), while simultaneously launching collaborations with Deccan Gladiators, forming a “league + team” dual-track layout.

In the cricket domain, BC.GAME also announced becoming the main sponsor of the St. Kitts & Nevis Patriots (St. Kitts & Nevis Patriots), further expanding its influence into another major cricket market and fan community.

The benefit of this structure is practical: league collaborations provide broader seasonal coverage, while team collaborations offer stronger regional presence and ongoing visibility. For regional markets, the brand can appear repeatedly throughout the season rather than as a fleeting moment.

Exhibitions, Awards, and Licenses: A Year of External Achievements and Regulatory Progress

In 2025, BC.GAME brought its upgraded brand image to several key industry stages. In July, BC.GAME attended iGB L!VE 2025. In September, the platform participated in SBC Summit 2025 (Lisbon), and afterward reviewed the event’s key communication points around “compliance, data, growth.” In November, BC.GAME won the “Best Crypto Casino of 2025” at the SiGMA Europe 2025 B2C Awards.

By 2025, BC.GAME had received multiple major iGaming industry awards:

• 2022: SiGMA — Cryptocurrency Casino of the Year
• 2023: SiGMA Europe — Best Casino Operator of 2023
• 2024: SiGMA Global/Europe B2C Awards — Best Cryptocurrency Casino of 2024 (Multiple public sources describe 2024 as a “three-peat” year within the SiGMA system)
• 2024: SiGMA Africa Award — Best Mobile Experience of 2024
• 2025: SiGMA Central Europe B2C Award — Best Cryptocurrency Casino of 2025

In terms of compliance, BC.GAME disclosed that its local entity Blockdance Africa Limited obtained two licenses issued by the Kenya Betting Control and Licensing Board (BCLB): a Public Gaming License and an Off-Track Betting Operator License, explicitly stating these licenses enable it to operate within Kenya’s regulatory framework.

Outlook: Deepening Mechanisms, Maintaining Relationships, Stabilizing Boundaries

Entering 2026, BC.GAME will continue focusing on the BC Token ecosystem, advancing mechanism updates and expanding use cases, providing clearer paths in product and settlement structures. Meanwhile, it will maintain long-term investments in esports and sports partnerships, and promote deeper practices and dialogues in compliance and industry communication.

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